Hello everyone!

Today we’re so excited to introduce Hocus Pocus, our very first physical Halloween collection!

Over the years, we’ve dipped our toes into Halloween with a handful of digital printable collections, but this is the first time we’ve brought Halloween to life as a complete collection of papers, embellishments and accessories. It’s been something we’ve wanted to create for a long time, so we’re thrilled to finally share it with you.

Rather than following a traditional Halloween palette, we wanted to create something a little different. Hocus Pocus blends all the classic icons of the season, like ghosts, pumpkins, bats, black cats and witches, with a fresh palette of peach, lilac, sage green, charcoal and cream. The result is a playful collection that still feels unmistakably Halloween while offering a softer, more whimsical take on the season.

As this is a limited-edition collection, we’re especially excited to hear what you think. If you love Hocus Pocus and would like to see us create more Halloween collections in the future, we’d love to hear your feedback. Your support really does help shape the kinds of collections we design.

Now, let’s take a closer look at everything included in Hocus Pocus!